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Thursday, November 22, 2007
Queries//// Doubts//// Anything
Are you interested in radio? Have an idea to step in to the radio field.. If ur expecting this from kerala, it's the right time... Rush ... You will get a very good chance to enter to this field now. And if u need tips about this just mail me on radiomango91.9@gmail.com or leave a comment below.
Do u want to rocKK???
Leave a CommenTTTl!!!!!!!
Do u want to rocKK???
Leave a CommenTTTl!!!!!!!
Why Indian radio stations are having so much ‘fun’
PLs Just remeber that this is about Indian scenario except KERALA.
Still we are not came to the world of BLINDS>>> Yes keep reading...
One only needs to switch on a radio – and listen to ‘Dard-e-Disco’ across three stations simultaneously – to see that the virus plaguing the radio industry today is ‘homogeneity’. As if similar content wasn't bad enough, radio players seem to be having a hard time trying to figure out their positioning premises as well. Most radio stations tread along similar branding lines. If Radio City believes in ‘Whatte Fun’, Radio One counters that with ‘Masti Fatafat’. While Radio Mirchi claims 'Mirchi Sunnewale Always Khush', Red FM exhorts you to 'Bajaate Raho', both statements being attitudinal in nature. The relatively newer kids on the block, Fever 104 FM and 95 FM Tadka, are positioned on ‘less talk, more music’. In a nutshell, ‘fun’ and ‘youth’ seem to be at the centre of everything radio does. What prevents radio stations from carving out their own individual niches in the listener’s mind?
Rana BaruaHarish Bijoor, CEO, Harish Bijoor Consults Inc., says it all boils down to the LCD theory. “Radio in India is chasing the masses and hence targeting the lowest common denominator,” he says. This LCD positioning has led stations to arrive at a somewhat ‘casual radio’ premise, which is very peripheral and not content driven, but mood driven. “As the dominant mood is fun/casual ‘masti’, radio stations are going gaga over it,” explains Bijoor. Perhaps the maximum effort that stations are bothering to make is to translate this thought into different languages, including the popular Hinglish. Jayanta Sengupta, director, Skills Bridge Consultants, questions the word ‘fun’ itself. “What is fun? A word which means so many things that it is meaningless,” he says. According to Sengupta, the brand builder needs to define what his brand stands for in the area of fun, or even attitude. “Sometimes, RJs define fun and attitude.
Hence, my guess would be that popular RJs are the brands rather than the station brands,” he reflects. While that poses a disturbing issue in itself, it is also important to note the virtual absence of segmentation among radio audiences. According to Rathnakar Rai, director, Radio Minds (the radio consultancy wing of Primetime International), most radio stations have chosen to have a generic understanding of the market segment, which has to do with the fact that the market is still in its nascent stage of evolution, and that as it will mature, newer segments and, consequently, sharp and focused branding will emerge. “As an example, let’s take a look at a mature radio market such as South Africa,” Rai offers. Jacaranda, a radio station in that country, was faced with a fuzzy, generic, youth-type positioning, much akin to India’s dilemma. The station took a hard look at itself and consumer research pointed out that there was a whole set of more mature (40+) audiences just waiting to be tapped.
So, the positioning was altered to that of a serious station, tackling adult issues and offering music for older ears. The logo, look and feel of the station was revamped simultaneously and given a more elegant touch. Needless to say, that turned out to be Jacaranda’s edge over the competition. So, is going niche the answer? “In India, the market isn’t too evolved, but it is heading that way… it’s just a question of who will bell the cat first,” says Rai. However, a deep-rooted fear of uncharted territory and the dread of watching advertisers retreat are what keep FM stations here from experimenting. Smita Jha, principal consultant at research firm PricewaterhouseCoopers (PwC), states the obvious in a line: “Advertisers prefer mass channels due to high listenership.” That would explain why Go 92.5 FM abandoned its niche positioning and followed a more universal appeal and branding with Radio One. However, all is not lost: After the second round of bidding, there have been some rapid changes and more will follow.
Earlier, there were a maximum of two or three players in each city, a figure that has gone up to seven or eight now. “Therefore, soon enough, it won’t be possible for everyone to be mass any more,” Jha predicts. “What will happen is that two or three major players will dominate the market, while the other players will have to go niche, just the way it is in a mature market.” Early manifestations of that theory can already be seen: Radio Today’s Meow 104.8 FM is oriented towards women, with ‘empathetic interactivity’ as its positioning. Brand consultant Bijoor encourages radio players to take the plunge: If certain target segments and advertisers have to be left out, be prepared to do so. Listenership and, subsequently, quality advertisers will follow in time. “The best global success story of niche-ness is magazines… radio should go the magazine way,” advises Bijoor. He warns the ad agencies of radio brands that there is no brand loyalty on radio; radio listeners are the most promiscuous consumers around the world.
This makes a sharp positioning all the more vital. “Go beyond fun, or you will reach a stage where there’s nothing funny about it,” quips Bijoor. For radio personalities, that’s a tough call to meet. As Gunjan Batra, group programming head, 95 FM Tadka, puts it, “We tend to use ‘fun’ as our premise because radio at the end of the day is about entertainment and about letting your hair down.” But she admits hesitantly that that everyone is following the CHR (contemporary hit radio) format right now. Rana Barua, head, marketing, Radio City, is a bit more forthcoming when he lays emphasis on the fact that as radio is still seen as an undifferentiated category, positioning is critical to survival.
Stepping away from the ‘funny’ rules of positioning in FM, Jha does a Nostradamus, envisaging that consolidation (strategic partnerships, inventory partnerships and content sharing) will shape the way the FM industry evolves in India, and brand building will follow in step.
Still we are not came to the world of BLINDS>>> Yes keep reading...
One only needs to switch on a radio – and listen to ‘Dard-e-Disco’ across three stations simultaneously – to see that the virus plaguing the radio industry today is ‘homogeneity’. As if similar content wasn't bad enough, radio players seem to be having a hard time trying to figure out their positioning premises as well. Most radio stations tread along similar branding lines. If Radio City believes in ‘Whatte Fun’, Radio One counters that with ‘Masti Fatafat’. While Radio Mirchi claims 'Mirchi Sunnewale Always Khush', Red FM exhorts you to 'Bajaate Raho', both statements being attitudinal in nature. The relatively newer kids on the block, Fever 104 FM and 95 FM Tadka, are positioned on ‘less talk, more music’. In a nutshell, ‘fun’ and ‘youth’ seem to be at the centre of everything radio does. What prevents radio stations from carving out their own individual niches in the listener’s mind?
Rana BaruaHarish Bijoor, CEO, Harish Bijoor Consults Inc., says it all boils down to the LCD theory. “Radio in India is chasing the masses and hence targeting the lowest common denominator,” he says. This LCD positioning has led stations to arrive at a somewhat ‘casual radio’ premise, which is very peripheral and not content driven, but mood driven. “As the dominant mood is fun/casual ‘masti’, radio stations are going gaga over it,” explains Bijoor. Perhaps the maximum effort that stations are bothering to make is to translate this thought into different languages, including the popular Hinglish. Jayanta Sengupta, director, Skills Bridge Consultants, questions the word ‘fun’ itself. “What is fun? A word which means so many things that it is meaningless,” he says. According to Sengupta, the brand builder needs to define what his brand stands for in the area of fun, or even attitude. “Sometimes, RJs define fun and attitude.
Hence, my guess would be that popular RJs are the brands rather than the station brands,” he reflects. While that poses a disturbing issue in itself, it is also important to note the virtual absence of segmentation among radio audiences. According to Rathnakar Rai, director, Radio Minds (the radio consultancy wing of Primetime International), most radio stations have chosen to have a generic understanding of the market segment, which has to do with the fact that the market is still in its nascent stage of evolution, and that as it will mature, newer segments and, consequently, sharp and focused branding will emerge. “As an example, let’s take a look at a mature radio market such as South Africa,” Rai offers. Jacaranda, a radio station in that country, was faced with a fuzzy, generic, youth-type positioning, much akin to India’s dilemma. The station took a hard look at itself and consumer research pointed out that there was a whole set of more mature (40+) audiences just waiting to be tapped.
So, the positioning was altered to that of a serious station, tackling adult issues and offering music for older ears. The logo, look and feel of the station was revamped simultaneously and given a more elegant touch. Needless to say, that turned out to be Jacaranda’s edge over the competition. So, is going niche the answer? “In India, the market isn’t too evolved, but it is heading that way… it’s just a question of who will bell the cat first,” says Rai. However, a deep-rooted fear of uncharted territory and the dread of watching advertisers retreat are what keep FM stations here from experimenting. Smita Jha, principal consultant at research firm PricewaterhouseCoopers (PwC), states the obvious in a line: “Advertisers prefer mass channels due to high listenership.” That would explain why Go 92.5 FM abandoned its niche positioning and followed a more universal appeal and branding with Radio One. However, all is not lost: After the second round of bidding, there have been some rapid changes and more will follow.
Earlier, there were a maximum of two or three players in each city, a figure that has gone up to seven or eight now. “Therefore, soon enough, it won’t be possible for everyone to be mass any more,” Jha predicts. “What will happen is that two or three major players will dominate the market, while the other players will have to go niche, just the way it is in a mature market.” Early manifestations of that theory can already be seen: Radio Today’s Meow 104.8 FM is oriented towards women, with ‘empathetic interactivity’ as its positioning. Brand consultant Bijoor encourages radio players to take the plunge: If certain target segments and advertisers have to be left out, be prepared to do so. Listenership and, subsequently, quality advertisers will follow in time. “The best global success story of niche-ness is magazines… radio should go the magazine way,” advises Bijoor. He warns the ad agencies of radio brands that there is no brand loyalty on radio; radio listeners are the most promiscuous consumers around the world.
This makes a sharp positioning all the more vital. “Go beyond fun, or you will reach a stage where there’s nothing funny about it,” quips Bijoor. For radio personalities, that’s a tough call to meet. As Gunjan Batra, group programming head, 95 FM Tadka, puts it, “We tend to use ‘fun’ as our premise because radio at the end of the day is about entertainment and about letting your hair down.” But she admits hesitantly that that everyone is following the CHR (contemporary hit radio) format right now. Rana Barua, head, marketing, Radio City, is a bit more forthcoming when he lays emphasis on the fact that as radio is still seen as an undifferentiated category, positioning is critical to survival.
Stepping away from the ‘funny’ rules of positioning in FM, Jha does a Nostradamus, envisaging that consolidation (strategic partnerships, inventory partnerships and content sharing) will shape the way the FM industry evolves in India, and brand building will follow in step.
Radio Mango Will be on air by this 29th or Dec 2nd!!!
For those who awaits long to shake the head to the rythm of radio mango, here is the hottest news. Radio MAngo 91.9 will be on air at Calicut by the 29th of this month. This is the latest news got from the authority, but still the broad casting ministry is in darkness and they didnt confirm the news. Anyway expect a trail run and just tune 91.9 sometimes and u may have a chance to get first rj talks on ur radio. Now this is the right time to love the blind sister of TV!!! Wanna be ready... Keep clean your Ears!!!!!!
Ok.
Ok.
Tuesday, November 20, 2007
Does radio have a Prime time ?
The best time to play is prime time. That’s when a large chunk of your listeners/viewers are tuned in to your station or channel. This is one universal rule that is applicable to most broadcasters. On television, almost all popular programmes are lined up between 8 pm and 11 pm, which is television’s prime time. Does radio have a prime time, when it has the maximum listeners tuning in? Do best performing day parts vary from station to station depending on the target reach, or does prime time vary from one city to another depending on the lifestyle or culture or infrastructure in the city, or does prime time vary from weekdays to weekends when people have more leisure time, but also more alternatives to choose from? In search of answers to all these questions, agencyfaqs! talked to industry experts. “The prime time for every radio station could be different from other stations depending on the listeners the station is catering to. It can even vary from one city to another; for example, listeners in Ludhiana would not be awake till late night to listen to their favourite station, but the young working population in Bangalore would be listening to stations till very late,” says Mona Jain, executive vice-president, ZenithOptimedia. There are figures to prove how cities differ in terms of radio listening habits. According to RAM, on an average day, Bangaloreans are the first to tune in to radio as compared to Delhiites and Mumbaikars. The listenership in Bangalore starts as early as 6 am and the best performing day parts in the city are between 6 am and 9 am. But in Delhi, the evening time band, 7-9 pm, is the best performing day part. “It’s shocking data as a young city such as Bangalore, which is known for its nightlife, graveyard shifts and pub culture, is least expected to get up early in the morning to tune in to radio stations. One factor could be graveyard employees returning home early in the morning and listening to radio in their cabs. For us, our prime time is 8-10 in the morning and 6-10 in the evening when most of the people are stuck in traffic jams on their way to work and on their way back. This has a lot to do with average commuting time to and from office, which is very long in a city such as Bangalore,” says Geoffrey Thomas, national programming director, Radio Indigo, which operates in Bangalore and Goa. In terms of time spent on the FM station, Bangalore leads the list among these three metros, with 1,092 minutes per week. In comparison, in Mumbai and Delhi, the time spent is 845 minutes per week and 796 minutes per week, respectively.
Anil SrivatsaRadio Today’s COO, Anil Srivatsa, says, “Meow has no primetime. ‘My Time’ is the prime time on Meow. For women raising kids, we have a show on motherhood, ‘Mama Meow’, which usually goes on air at 3 pm – now that’s the prime time for moms who are more free then. For a working woman who comes back late at night from work, ‘Meow Between the Sheets’ is prime time. Our every show is designed to target a particular age group.” While Radio Today is sure it’s not a matter of prime time as the station concentrates on appointment listening rather than browsing, there are stations such as Big FM that cite their prime time as the breakfast shows, when the station is heard by most of their target listeners.
Tarun Katial“We have one prime time for all our stations, be it a metro city or a Tier I town. We concentrate on our breakfast shows, which draw maximum ears throughout the day,” says Tarun Katial, COO of the ADAG-owned Big FM. According to Katial, his station gets great hits in the evening as well, but mornings are still the peak time for the station.There is also a difference in the weekend versus weekday listenership trend. For instance, in Mumbai, the average time spent listening to the radio on a weekday is the same as that spent on the weekend – 123 minutes per day and 122 minutes per day, respectively. But in Delhi, the average time spent listening to the radio on weekends is higher than that spent on weekdays (117 minutes per day and 108 minutes per day, respectively). In Bangalore, the time spent on weekends is considerably lower than that on weekdays – 160 minutes per day and 148 minutes per day, respectively. “People tune into radio mostly on weekdays when they are going to work or once they are back in the evening. During the weekends, people spend their time watching movies, shopping and are always on the move, breaking mundane weekday routines and radio is part of that routine,” says Jain. That is probably why many FM stations play non-stop music during weekends – because people prefer less talk. Although most FM stations claim that their listenership remains the same through the week, prime time changes from weekends to weekdays. “In cities like Bangalore and Mumbai, especially for stations like ours which target younger listeners, prime time shifts up a bit from late evening to early evening as most youngsters in metro cities spend weekends partying rather than listening to the radio at home,” says Thomas. Jain sums it up rather well, saying, “There is no prime time like the present time if you are on radio.”
Anil SrivatsaRadio Today’s COO, Anil Srivatsa, says, “Meow has no primetime. ‘My Time’ is the prime time on Meow. For women raising kids, we have a show on motherhood, ‘Mama Meow’, which usually goes on air at 3 pm – now that’s the prime time for moms who are more free then. For a working woman who comes back late at night from work, ‘Meow Between the Sheets’ is prime time. Our every show is designed to target a particular age group.” While Radio Today is sure it’s not a matter of prime time as the station concentrates on appointment listening rather than browsing, there are stations such as Big FM that cite their prime time as the breakfast shows, when the station is heard by most of their target listeners.
Tarun Katial“We have one prime time for all our stations, be it a metro city or a Tier I town. We concentrate on our breakfast shows, which draw maximum ears throughout the day,” says Tarun Katial, COO of the ADAG-owned Big FM. According to Katial, his station gets great hits in the evening as well, but mornings are still the peak time for the station.There is also a difference in the weekend versus weekday listenership trend. For instance, in Mumbai, the average time spent listening to the radio on a weekday is the same as that spent on the weekend – 123 minutes per day and 122 minutes per day, respectively. But in Delhi, the average time spent listening to the radio on weekends is higher than that spent on weekdays (117 minutes per day and 108 minutes per day, respectively). In Bangalore, the time spent on weekends is considerably lower than that on weekdays – 160 minutes per day and 148 minutes per day, respectively. “People tune into radio mostly on weekdays when they are going to work or once they are back in the evening. During the weekends, people spend their time watching movies, shopping and are always on the move, breaking mundane weekday routines and radio is part of that routine,” says Jain. That is probably why many FM stations play non-stop music during weekends – because people prefer less talk. Although most FM stations claim that their listenership remains the same through the week, prime time changes from weekends to weekdays. “In cities like Bangalore and Mumbai, especially for stations like ours which target younger listeners, prime time shifts up a bit from late evening to early evening as most youngsters in metro cities spend weekends partying rather than listening to the radio at home,” says Thomas. Jain sums it up rather well, saying, “There is no prime time like the present time if you are on radio.”
Saturday, November 17, 2007
job opportunities in radio mango 91.9
Radio Jockeys, Sound designer, Producer, Copywriter and a lot of job opportunities waiting for you. Promotions & Sales (Field sales & back office). Just mail resume in the following email id... Fast to beat the rythm of kerala... Howz///////
fmradio@mm.co.in or mangojobs@radiomango.in
fmradio@mm.co.in or mangojobs@radiomango.in
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